4x Higher Conversions When VideoMy Videos Are Included
Explore how Compass leveraged VideoMy to enhance their employer brand and improve hiring outcomes
Food Service
Challenge
- Fragmented, manual employer branding processes
- Inconsistent quality and slow content turnaround
- Difficulty showcasing EVP and career pathways at scale
Solution
- Rolled out VideoMy across recruitment and internal communications
- Anchored storytelling to EVP pillars and real employee journeys
- Used video across all candidate touchpoints
Results
4x
Higher conversions when there's a VideoMy video
- 4× higher conversion rates for roles with video
- Improved applicant quality and job fit
- 5.2% decrease in website bounce rates
- Reduced reliance on paid search
Key takeaways
- Transparency drives mobility, retention, and trust
- Video aligns expectations across the employee journey
- End-to-end storytelling delivers significant cost savings
Nicola Thistewaite
National Manager - Sourcing & Partnerships at Compass Group
We have 13,000 people in this business. Everybody has a story to tell. The real life employee stories being shared is unmatched advertising potential. We get 4 times the amount of conversions when there's a VideoMyJob video on the top of the job ad. Applicants can truly understand what role it is that they're applying for when there's a video.
