How Transurban Increased Applications by 188% with Employee Storytelling
Transurban used VideoMy to showcase authentic employee stories, spotlight underrepresented teams, and attract more diverse talent.
Infrastructure
Challenge
- Minimal use of video in employer branding and recruitment marketing
- Difficulty cutting through during competitive hiring periods
- Limited visibility of inclusive roles and underrepresented teams
Solution
- Used VideoMy to create engaging, interactive employee story videos
- Spotlighted overlooked teams (e.g. traffic control room) to show real day-to-day work
- Featured female employees to authentically demonstrate DE&I in action
Results
188%
Increase in
applications, 200% boost in female applications
- 188% increase in overall applications
- 200% increase in female applications
- 3 new female hires driven by employee story videos
Key takeaways
- Authentic employee stories significantly improve reach and engagement
- Video brings DE&I to life in a tangible, credible way
- Showing real roles and people builds trust and drives diverse applications
Maggie Partsi
Marketing, Diversity and Inclusion Lead at Transurban
The play button is one of the most compelling call to actions on the Internet... and we've just found VideoMyJob probably the most engaging and interactive format. Last quarter, we had a 188% increase in applications and around 200 percent increase in females that are applying for our roles and then actually converting into hires as well.
