How Westpac Increased Early Talent Engagement with Authentic Employee Stories
Westpac used VideoMy to create relatable employee content that improved candidate experience and drove stronger application engagement.
Banking
Challenge
- Candidate experience felt impersonal for early talent
- Difficulty helping students understand real roles and teams
- Needed broader reach across diverse and regional audiences
Solution
- Joined the VideoMy Pilot Program with GradConnection
- Created short, authentic employee story videos
- Distributed content directly to where students engage
Results
82.5%
positive candidate experience and 58.2% increase in applications
- 82.5% positive candidate experience
- 58.2% increase in applications per session YoY
- ~2,000 Story Feed interactions
- 5% click-through rate from video to application
Key takeaways
- Early talent trusts peer stories more than employer claims
- Video reduces uncertainty and increases application confidence
- Accessibility and authenticity directly improve candidate experience
Jasmine Bernabe
Graduate Recruitment Consultant, Westpac
The VideoMy impact has been huge. 82.5% positive experience, over 2,000 Story Feed interactions,and a 5% click through rate from video-to-application.
