Saving 35,000 hours every year with automated interview scheduling.
How Paradox helped this restaurant chain see 90% franchise location adoption of conversational AI alongside SAP SuccessFactors.
Finance
Challenge
- High-volume graduate hiring required large amounts of engaging content
- Internal production was slow, resource-heavy, and difficult to scale
- Post-production bottlenecks delayed recruitment campaigns
Solution
- Enabled graduates to self-record videos using AI-guided prompts
- Automated editing and branding removed manual production effort
- Rolled out content nationally in days, not months
Results
125%
engagement boost
- 102 branded videos created in 4 days
- Production reduced from half a week per video to zero editing
- 125% increase in engagement
- 100% increase in graduate applications via Story Feed
Key takeaways
- Speed and scale are critical in graduate recruitment
- AI-powered workflows remove production bottlenecks
- Authentic graduate voices outperform polished corporate content
Poncho Rivera-Pavon
Senior Employer Branding Consultant at Deloitte
So normally when we need to get a video, whether we record it or we get a third party to do it, it might take a little bit of time. So when we heard about the VideoMy Pilot, we were like let's give this a go. And little did we know, we ended up with 102 videos in 4 days.
