How MUFG Reduced Early Attrition by 65% and Filled 56% of Roles Internally
By embedding VideoMy across the talent lifecycle, MUFG used authentic employee storytelling to improve hiring, retention, and internal mobility.
Insurance
Challenge
- Outdated employer branding and static content
- Low visibility of internal career pathways
- 60% early attrition in contact centres
- Misaligned recruitment and employee experience
Solution
- Embedded VideoMyJob across the full talent lifecycle
- Created employee stories, leader videos, DEI content, and mobility pathways
- Integrated video into recruitment, onboarding, and internal comms
Results
56%
Roles filled internally, and 70%+ reduction in job board spend
- 56% of roles filled through internal mobility
- Early attrition reduced from 60% → 21%
- 70%+ reduction in job board spend
- Agency usage eliminated in contact centres
Key takeaways
- Transparency drives mobility, retention, and trust
- Video aligns expectations across the employee journey
- End-to-end storytelling delivers significant cost savings
Jamie Holder
Head of Talent Acquisition at MUFG
I wanted to see how we could embed video content into our onboarding process and how we could use it in our training toolkit, and also promote internal mobility through spotlights of employees and so on. And honestly, we didn't really have any adoption challenges.
